The brand, a forgotten
climate ressource?
In many sustainability strategies, the focus lies on energy, transport, and production – but brand work is often overlooked. That’s a pity, because here lies a great potential to make a difference. Through conscious material choices, digital solutions, and smart circular thinking, your visual identity can actually help lower your climate footprint. We help you turn your brand into an active part of your environmental efforts. Here are some of the key principles we work with.
Fewer trips,
smarter planning
Brand rollouts and updates often involve multiple site visits, surveys and physical approvals. That has long been standard practice. Today, many of those steps can be rethought. Digital inventories, clear documentation and structured communication reduce the need for travel and repeated adjustments. Planning more precisely from the start lowers the risk of misproduction and unnecessary transport. Small changes in the workflow can make a measurable difference.
Is a circular approach the way?
In fast moving environments, replacing is often the default solution. New campaign. New look. New material. A more resource aware approach asks a different question. What can be reused. What can be updated. What can be wrapped, refreshed or adapted instead of removed. Extending the life of existing signs, vehicles and interiors reduces material consumption and waste while maintaining a strong visual presence.
Concious material choices
Materials are central in brand implementation. They affect durability, appearance and environmental footprint. The conversation has shifted from only visual impact to include origin, lifespan and end of use. Simplifying constructions, choosing durable options and considering lower impact alternatives can support both long term quality and climate goals. Evaluating these aspects early in the design phase makes it easier to avoid short term solutions.
Responsible supply chain
Branding is physical. It involves printing, manufacturing, transport and installation. Each step carries an environmental cost.
Better coordination of production, smarter transport planning and clear sustainability criteria in procurement can reduce impact significantly. Transparency in the supply chain strengthens both performance and credibility.
When brand becomes part of the climate work
Sustainable branding is rarely about one big decision. It is about integrating environmental thinking into everyday brand management. From strategy and design to rollout and maintenance. We support this work through digital site surveys, circular solutions such as wrapping instead of replacing, lower impact material options and close collaboration with responsible suppliers. The goal is simple. To make brand work contribute to climate goals in a concrete and measurable way. If sustainability is already part of your strategy, your brand can be part of delivering on it.