Client: Team Verkstad
Sweden
Team Verkstad (formerly STS) is a trusted automotive workshop chain known for its reliable service and customer care. With a completely new name identity, but the same promise of reliable service and trusted expertise, the rebrand signals their ambition to strengthen recognition and customer trust across the country.
Together, we support Team Verkstad in bringing this transformation to life at every workshop and touchpoint, one workshop at a time.
A nationwide rollout
Across workshops all over Sweden, the rebrand calls for precise planning and efficient execution. From large exterior signage to interior signs and graphics, every location reflects the new identity. By coordinating centrally and working closely with local sites, the rollout moves forward seamlessly.
Transparent process and control
The rollout is managed through Brandpilot, giving both the client and us full visibility of the plan and progress. Approvals, feedback, and communication for every asset and site are handled directly in the platform, ensuring a smooth process and consistent execution across all workshops.
A distinctive identity
Their new identity combines sleek color and material choices inside the workshops and with clear and confident exterior signage. On the road, the vehicle design stands out thanks to its signature “Brushed Steel” foil, creating a strong, recognizable presence that reinforces the brand wherever it appears.
Working with Nonbye is like having a natural extension of our own team. With their commitment and solution-oriented approach, they are an invaluable partner that we are happy to have by our side along the journey!
Emelie Hermansson
Marketing Coordinator, Team Verkstad
I truly enjoy working closely with our customers. A nationwide rebrand like this requires not only planning and precision, but also strong collaboration and trust. It’s rewarding to see how ideas turn into reality together with the client’s team, and to be part of shaping a brand that will be visible across the country. Using Brandpilot as our digital partner here really helps keeping control of everything. We have built a structure where we have separated the different touchpoints (Exterior/Interior/Vehicle fleet/Other) to have it clear and organized.
Sara Olsson
Project Manager
