Client: Matas
Denmark
With stores across the country, Matas faces a recurring challenge: refreshing window decorations at scale – quickly, consistently, and with high visual impact. The task demands more than design. It requires reliable rollout, quality control, and seamless coordination.
That’s where Nonbye came in.
Window graphics:
We delivered custom film solutions tailored to Matas’ brand needs. The selected materials offered durability, easy application, and sharp visuals—ideal for intricate designs that elevate each storefront. The films transformed windows into campaign highlights, helping Matas stand out in busy shopping streets across Denmark.
Efficient, large-scale implementation:
86 stores. 1 month. That was the target—and we hit it.
Using our Brandpilot platform, we kept track of the entire rollout in real time.
The tool gave both our project team and Matas full visibility:
- Which locations were completed
- Which were in progress
- And which were next in line
Installers submitted photos directly into the system, ensuring that quality was met across every store.

Consistent brand presence.
Nationwide impact:
Every store may be different, but the brand experience should feel the same. Through careful planning, precise execution, and real-time coordination via Brandpilot, we helped Matas deliver a strong, unified look across 86 locations—on time, on brand, and with the quality their customers expect.

Brandpilot is a huge help in keeping an overview of the many data and information we have on our stores and store facades across the country, all of which are very different from each other and therefore need to be handled differently. We needed a digital tool that could store various documents and data in one place for better overview and faster information, and Brandpilot has lived up to all the wishes and needs we had, and more. We see Brandpilot as a valuable tool and see many good opportunities to use it even more in our everyday operations.
Pernille, Matas

For this campaign, we chose to use our project management tool, Brandpilot, to keep a clear overview of the many Matas stores involved. With everything gathered in one place, it was easy to track progress and see which stores were completed, in progress, or not yet started.
Matas also has direct access to Brandpilot, giving them insight into the status and photos of each location, ensuring every campaign is executed exactly as planned.
Jesper Andernse,
Business Developer & Marketing
