Client: Mary Kay
Nordics
Mary Kay is a global brand with a strong visual identity, where the iconic powder-pink color plays a central role.
To strengthen their presence on the roads across the Nordics, we have for many years had the privilege of delivering and implementing their fleet, always with the same high demands for precision, quality, and brand consistency.
Consistent brand color:
A key part of our collaboration is keeping a custom-produced wrap film in Mary Kay’s exact color in stock. This ensures consistent color reproduction over time and across different vehicle models.
Efficient delivery process:
We work closely with both dealers and installers to ensure fast and seamless deliveries. When new cars arrive, we can immediately schedule installation and avoid unnecessary waiting times. This tight communication and efficiency allow Mary Kay to rely on a smooth and professional process from start to finish.
An icon on the road:
The powder-pink vehicles are a bold statement on the road and a powerful symbol of Mary Kay’s brand. Our long-term partnership means that, year after year, we help them maintain the unique presence that makes their fleet as iconic as their brand itself.
Mary Kay has been wrapping our pink cars at Nonbye for many years, and the collaboration works excellently. We use a custom-colored wrap film in a unique shade, which Nonbye keeps in stock for the entire Nordic region, making it convenient for us as a client. Nonbye is easy to communicate with and always strives to be as fast as possible, which is greatly appreciated, especially in times when vehicle delivery times are longer than usual. The quality of the wrapping is top-class, and Mary Kay’s pink cars truly stands out on the road. This makes it even more important that the wrap looks great and lasts.
Anette Blomén
CFO, Lesley Cometics