Effective campaign roll-out
Challenge
The roll-out for Lynk & Co’s graphic campaign concept has it’s challenges due to the complexity of managing multiple locations, each with varying sizes and designs. The diversity in location visibility, interior and building structures demands a highly flexible approach to ensure consistency and brand identity. Tailoring each space to its unique environment while maintaining a cohesive brand experience adds layers of complexity to the process, requiring sharp planning and coordination.
Solution
To secure the client’s brand visibility and identity, the solution for the graphics involved using a matte finish of the phrases on the windows. As well as carefully selected colors for the floor decals to match the interior. For example, to complement elements like the yellow sofa, a signature piece found in all Lynk & Co clubs. This attention to detail ensured a cohesive and visually appealing brand presence across all locations. All floor decals feature a non-slip top layer for enhanced safety.
Implementation
We used Brandpilot to efficiently roll-out the campaign, providing project manager, client and designers with access to the latest updates on design, drawings, order placement, and logistics. Brandpilot’s digital forms were also used for reporting, allowing installers at various locations to submit photos and any comments after installation. This ensured that everyone involved could see the results and identify any necessary changes immediately.
Results
The carefully crafted graphic concept has significantly enhanced the brand visibility and it was done seamlessly and smooth throughout the whole process. The attention to detail not only reinforces the brand identity but also elevates the overall visitor experience, making each space more engaging and memorable.
Testimonial
from the team
“We always strive to invite our clients to Brandpilot, to guide them through it and show how easy and efficient it really is. In this case with Lynk & Co, we successfully implemented the roll-out in a couple of weeks, using Brandpilot as our overview of design, planning and reporting, as well as our communication channel. I’m really happy with the outcome,” says Project Manager Sara Olsson.
Customer
testimonial
“Nonbye’s digital workspace has significantly improved our workflow by eliminating the need for constant email exchanges. As a designer, it has never been easier to showcase and explain our requirements. Sara guided us expertly through the process, and I look forward to our next collaboration. Great work! Thank you,” says Angelique van ‘t Veer, Creative Director, Branding & Visual Design at Lynk & Co.
“It was a pleasure working with Nonbye and Sara using Brandpilot. A truly seamless experience that ensured efficient progress, with nothing falling through the cracks,” says Ruta Klyvyte, Retail Experience Manager at Lynk & Co.
Contact us today
For Nonbye, film is not just a piece of sticker, but a decoration. It is an opportunity to create a myriad of effects, which we enthusiastically advises both customers and colleagues about. Contact us today for a non-binding meeting.