Client: Norwegian Travel
Norway
The Golden Train — a premium experience on the Raumabanen railway. The design pays tribute to
the route’s wartime history, where Norway’s gold reserve was smuggled past German soldiers.
Wrapped in reflective gold foil, the train becomes a bold visual echo of that story, shimmering against the dramatic landscape of mountains, rivers, and fjords.
Gold in motion:
To deliver on the vision, the carriages were partially wrapped in gold chrome vinyl, a bold choice that interacts dynamically with the environment. As the train glides through the rugged valley, sunlight reflects off the surface – casting golden light onto the dramatic mountain passes and amplifying the experience for tourists and bystanders alike.
A sensory experience:
This wasn’t just a branding job – it was a curated journey. The glistening gold doesn’t just catch attention; it weaves the train into the scenery, creating a sense of magic and elegance that aligns with the exclusivity of the product offering.
Seamless execution:
From design concept and material selection to planning and installation, Nonbye handled every step. The complex wrapping process required careful coordination to meet high visual and technical standards – ensuring that every carriage told the story of The Golden Train with precision and pride.
We are very pleased with the result. This is a design that truly stands out from other trains, and Nonbye has delivered on service, quality, and timing. The collaboration with Nonbye has been, and continues to be, excellent, and we can confidently recommend them as a reliable and trustworthy supplier. With such an outstanding result, it is a joy for us to know that our passengers will have memories for a lifetime after their journey on The Golden Train
Torstein Bolme
Chief Marketing Officer, Norwegian Travel
From the initial inquiry in this project to the finished result, it has been a joy and a pleasure to work with Norwegian Travel and everyone else who contributed. There has been constructive and engaging dialogue throughout the process, leading to the great outcome that Norwegian Travel envisioned. Thank you very much for the opportunity!
Vidar Larsen,
Project Manager
